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Is Your Mobile Email Strategy Simple, Straightforward and Punchy?
If your business depends on email marketing, I highly recommend reading this informative article that highlights several useful tips to keep in mind with regard to delivering effective email messages...
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Look Inside the Political Mobile Campaign
Learn more about how the Obama and Romney campaigns are expanding mobile advertising to include other means of reaching voters within mobile applications and via the mobile Web. I particularly found...
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Facebook Mobile Ads: Better CTRs or More Accidental Clicks?
Facebook’s mobile ads haven’t been released to the public yet, but early reporting by SocialCode, a Facebook Ads API partner, suggests that sponsored-story “like” ads that appear in mobile news feeds...
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Case Study: Starbucks, Foursquare and RED
Starbucks continues to use mobile and social media to increase in-store traffic and drive awareness. Although local businesses cannot execute on the scale of a company like Starbucks, I like reading...
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7 Reasons to Add Social Gaming to Your Media Plan
Interesting Article via mediapost.com: It’s no surprise that in today’s digital era, brands are looking for new methods to capture and extend consumers’ attention. Look no further — social gaming...
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Volvo Goes To Pinterest For Road Trip
he campaign, “Volvo Joyride,” the company’s first social media program. The program, which runs through the 26th of the month, encourages users to create a Pinboard called “Volvo Joyride” on which...
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Mobile App or Mobile Website?
Great infographic. http://dailyinfographic.com/should-you-build-a-mobile-app-or-mobile-website
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The Digital Smackdown: Obama 2008 vs. Obama 2012
Great article highlighting the differences between President Obama’s 2008 digital campaign and his current campaign. I particularly enjoyed the section on the Eastwooding Meme Response!...
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